Effective Product Management
Pragmatic, battle-tested product leadership training and strategy - for teams that must deliver impact, not frameworks.
I help product managers and leaders cut through chaos, build repeatable strategy, and deliver outcomes that matter - without fluff.
Are you a product leader, manager, or aspiring PM facing real-world challenges?
Chaos is your normal, but you had enough and you’re not sure what to do about it?
You believe your company is too tactical, but you’re unsure how to help the management think more strategically?
The AI revolution is eating the world, but you are constantly in FOMO and it overwhelms you?
Or you simply manage a bunch of PMs and you don’t have the time to train them?
If those sound familiar, you’re in the right place.
“I want to make bigger impacts, and in less time” – is what I hear very often from product managers I mentor. And that’s what I’m teaching them. The web is full of theoretical advice and methodologies you should follow, but it truly lacks pragmatic and effective advice on the real life of product managers.
Pragmatic & effective advice is what you’ll find here. Whether you are new to product management, a veteran, or even a product leader – this site has got you covered.
A lot of wisdom and practical advice is packed in an easily navigated manner on the ‘Knowledge base‘ page. From ‘how to write an awesome PRD’ to ‘how to reach product-market fit’ and advanced strategy stuff – you’ve got it all there.
It’s one of the biggest archives on product management on the web!
All free of charge!
However, if you are a product leader or executive in your company and looking for a direct engagement with me, either for yourself or your team, the services I offer can be found on the ‘Services‘ page here. Ping me if you want to get in touch.
A Little about Me
Here are some highlights of my professional experience, if you want to know about me a bit more:
- I’ve been in the high-tech industry for more than 25 years.
I am a former software engineer with 10+ years building real systems and teams.
I Built and sold a B2C tech startup (Newsfusion).
I’ve Led product + engineering + data science teams in high-stakes environments.
I developed the CAF Product Framework – a practical methodology being used globally to bring clarity, alignment, focus.
I trained or mentored dozens of professionals product managers across global companies.
- I’m building a lot with AI (using Claude Code mainly), and working on a commercial product for game studios.
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Outside of work, I’m a proud Israeli, husband and father of two. I’m an avid PC gamer, hiker, and perpetual learner.