Category: The Why

Zen master jumping over hurdles
Beginners

Scoping the Discovery Journey

In this post I will explain what are the various stages you need to master in order to conduct a thorough discovery process (“Mastering the Why”). Specifically we’ll discuss the market, the problem domain, the personas, the pains and the solution phases. What does it mean to master each? And when we can skip those.

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A scholar dictates to AI what to write
AI

Writing Posts at the Age of AI

Back then I wrote two posts on how to write a PRD/spec and also provided a template for that. This is still highly relevant.
However, PRDs writing can now be accelerated using AI. So if writing specs was a pain point for you, this post will tell you how to accelerate your writing using AI.

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A lot of framed headshots of various people
Beginners

Getting into Their Heads

In this post we’ll cover how to build an effective personas analysis. What’s important to focus on and what to ignore, including JTBD.

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A PlayMobile kid kidding a soccer ball
Beginners

Can I Kick It?

On why you probably don’t need to do a kickoff meeting. I recently heard a podcast produced by a well

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